'Aggressive pricing' deployed to enlarge Air India Cargo's global market share

2008-1-15

By first targeting Singapore, Bangkok, Hong Kong and China, Air India Cargo plans to commence large-scale world-wide freighter operations to these destinations in the second half of the year, reports India's Business Standard newspaper.

"We are looking at aggressive pricing strategies in line with our product standards and competitors," said an unnamed Air India Cargo executive.

Once these destinations are absorbed into the airline's system, the newspaper said Air India Cargo would then look to serve Seoul, Tokyo, Dhaka, Dubai, Doha, Amsterdam, Toulouse, New York and Australia.

This would expand destinations served from Air India Cargo's current international stops at Dammam, Frankfurt and Paris. "Eight teams from Indian and Air India are doing feasibility studies in terms of inbound and outbound cargo between India and these other destinations," the executive said.

India ranks among the top 30 freighter markets in the world having experienced 20 per cent growth in freighter loads last year. While domestic airfreight traffic saw a growth of 15 per cent, international traffic grew by 25 per cent in 2007, though Indian carriers only carried 12 per cent of it.

The newspaper also reported a severe import-export imbalance to China. While 20,000 tonnes came from Hong Kong in 2007, only 7,200 tonnes went the other way, and while 3,900 tonnes came from China, only 1,500 went back.

At present, the Air India has two Airbus A310s for international services and three converted Boeing 737s for domestic cargo flights. It plans to take its cargo fleet to 10 aircraft by the end of this year. "An A310 can carry 34 tonnes. However, we might go for higher capacity aircraft," said the executive.

Source: schednet
 Related>>
  Needy to benefit from CWT Globelink's 20th anniversary in Singapore 2008-1-15
  Building starts on top-grade expressway through Guangdong to HK 2008-1-14
  Shenzhen-Macau container line launched to beat Hong Kong costs 2008-1-1
  Foshan to build RFID production base 2007-12-11
  Hanoi's Bien Dong Shipping appoints WM Logistics in HK as agent 2007-12-11
  Federal government sues ship owner, pilot, insurer over San Francisco Bay oil spill 2007-12-3
  NVOCC GGL Line launches direct Singapore-Bangalore service 2007-11-21
  Ningbo Port plans dual $2b Hong Kong, Shanghai listing 2007-11-14
  Bilateral deal boosts Singapore-Canada flight rights 2007-11-8
  APL offering 53-foot boxes on transpacific service 2007-11-1
 


Chinese      -      About Us      -      FAQ     -     Contact Us     -      Site Map    -     Newsletter     -     Links     -     Privacy Policy     Terms of Use
Copyright Notice © 2000-2010 JCtrans Technology Co., Ltd. All rights reserved.