Interview with Mr. ACHARJEE, Assistant General Manager of THE ORIENT CONTAINER LINES LTD.

2011-3-29

JCtrans: Hello, Mr. ACHARJEE. Firstly, will you please make a brief introduction of your company?

Mr. ACHARJEE: THE ORIENT CONTAINER LINES LTD. is one of the sister concerns of ORIENT GROUP Bangladesh, who have successful Shipping, Freight Forwarding as well as Logistic Background for more than 32 years. Hence, I am responsible for International Marketing and Sales.

The company has authorized Shipping and Freight Forwarding License, approved by BANGLADESH CUSTOMS AUTHORITY of Government of the People's Republic of Bangladesh, Chittagong Port Authority (CPA). The Orient Container Lines Ltd. is the honorable member of Bangladesh Shipping Agent Association (BSAA), Shipper's Council of Bangladesh (SCB) along with other trade bodies of Bangladesh. The company has wide range of experience with MLO (Main Line Operator) handling operation in Bangladesh as exclusive Shipping Agents for PDZ Lines of Malaysia and Ocean Star Container Lines Ltd., United Kingdom during the years of 2005, 2006, 2007, 2008, 2009.

The Orient Container Lines Ltd. is fully ready with their service packages like as:

- Air Freight Forwarding

- Sea Freight forwarding

- Air-Sea & Sea-Air Services

- Consolidation

- Inland Transportation

- Project Cargo Handling

- Customs Brokerage

- Warehousing & Distributaries

- Worldwide Logistic Networking

- Door-to-Door Delivery Services

- Supply Chain Management

The company is strong enough with its professional team who has practical working experience with similar industry for long time. Regarding professional expertise, the key persons of the company have wide-range of service experience with several MLOs (Like : APL, MISC, HANJIN, HYUNDAI, PDZ LINES SDN BHD, OOCL, OCEAN STAR CONTAINER LINES, SETH SHIPPING), International Freight Forwarding / Logistic Companies / Consolidators (Like : SDV - France, VINPAG-Hong Kong, VANGUARD LOGISTICS SERVICES - Singapore, CWT GLOBELINK PTE. LTD. - Singapore, ASTRO PACIFIC - Singapore), Logistic Network (Like: WORLDWIDE INDEPENDENT NETWORK / WIN - Switzerland, PACIFIC GLOBAL ASSOCIATION / PGA - Hong Kong, MULTIMODAL TRANSPORTATION GROUP / MTG - Thailand and International Airlines (Like : EMIRATES, SAUDI ARABIAN AIRLINES, AMERICAN AIRLINES).


The Orient Container Lines Ltd. has strong business tie-up / agreement with various carriers (air and ocean) in home and abroad. The team is highly decorated with rich academic background and professional feedback. Work Team is highly careful for all kinds of shipment/s both for export and import. The company believes in quality service with ensuring maximum satisfaction and prompt core of action for the esteemed valued shippers/clients through Supply Chain Management. The company is delighted with professional expertise who are capable to handle quality customers / big buyers like as Wal-Mart, K-Mart, J. C. Penny, Goldenphenig, Sears, Carrefour, GAP, H & M, Lindex, Promtex, Redoute, Red Cats, Hasircilar Textile, TEMA, C & D etc. The way of successful journey helps to boost-up their strength with handling remarkable volume of shipments both for export-import consignments.

JCtrans: Nowadays, the competition in logistics is becoming fiercer and fiercer. So if one company wants to stand steadily, it must have strong competitiveness. Then will you please talk about the core-competitiveness of The Orient Container Lines Ltd.?

Mr. ACHARJEE: Yes, the core-competitiveness of The Orient Container Lines Ltd. are:

1. Qualified, highly professional and result-oriented logistic team.

2. Competitive rates both for air and sea shipments along with consolidation service package.

3. Fantastic transit times both for air and sea cargo.

4. Good relationship with airlines, shipping lines related trade bodies of Bangladesh / abroad.

5. Offices all major seaports of Bangladesh and Dhaka Airport.

6. Complete logistic service package with 24 hours dedicated service team.

7. Warehousing facilities near to Dhaka Airport.

8. Suitable location of the Corporate Office in Dhaka.

9. Strong financial back-up.

10. Strong world-wide Shipping / Logistic Network.

JCtrans: What do you think is the most important thing to run a logistics company?

Mr. ACHARJEE: The most important thing is Committed Service with Competitive Freight and Suitable Transit Time as per customer's demand. If additional services related to logistic issue would required, the Logistic Company should be ready with all kinds of possible co-operation to their customer. Hence, highly experienced human resources with good academic track, strong financial background, technical advantages and dedicated team would play a significant role to establish a logistic company in good shape in market. Moreover, a logistic company should remain with Strong Agent Networking Management for global market.

JCtrans: Would you please talk about the prospect of The Orient Container Lines Ltd.? Or what is your target in the next 3 years?

Mr. ACHARJEE: The Orient Container Lines Ltd. would like to establish them as the Market Leader in logistic trade in Bangladesh and become a trusted partner for global logistic market / partners. They would like to establish their 24 hours committed service package to their customer where customer can realize the services as an "In-time Complete Logistic Solution" for past, present and future.

Source: JCtrans
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