Shenzhen Senbang International Freight Co., Ltd, which was established in 1999, is one of the first None Vessel Operating Common Carriers (NVOCC) in China granted by the ministry of Communications. After years of operation, Senbang has developed into a Third-party International Logistics Corporation. It has been awarded the titles of "Shenzhen Creditable Freight Forwarding Company", "Chinese Top 100 International Logistics Company and Top 50 Ocean Shipping Company" and "Shenzhen Key Logistics Company". During the interview, Mr. Su Dan analyzes the success of Senbang, and presents his opinions toward the 3PL industry and e-business.
Company strategy and staff make Senbang a success
Mr. Su said that the company strategy has played the most important role in the development of Senbang over the past 10 years. The Management Program is the guideline for all the staff, which is dedicated to justice, honesty, and equity. As a result, Senbang provides a secure working environment for its staff, who all follow the slogan on its website www.sbichina.com; " Work hard and enjoy life".
In the heavily competitive logistics market in China, many freight forwarding companies pay too much attention to profit and ignore the working environment and growth of their staff. Mr. Su said that people in the freight forwarding industry face much more pressure than those in many other industries. In order to minimize this pressure, Senbang tries its best to provide a comfortable environment for them. Senbang has no strict principles, such as wearing formal clothes in the company, etc. Besides, it provides high salaries and standard welfare for its staff according to the laws in China, such as insurance, holidays, etc. Although this costs the company more, Mr. Song Gongyou, CEO of Senbang, said that Senbang not only targets on profit, but also pays much attention to offering opportunities to young people in order to sustain the growth of their business and showcase their ability. With the efforts of all the staff, Senbang is confident of realizing their dream to "Build a company with over 100-year history".
3PL is not only a fashion
Third party logistics has become the trend for the development of modern logistics. However, most of the traditional logistics companies do not recognize the signification of 3PL and its effect on the logistics industry when they are trying to enter this market. In traditional logistics, the registered capital, capital assets, number of employees, etc. are the standards used to estimate the strength of a logistics company. Mr. Su said that 3PL is the supply chain practice where one or more logistics functions of a firm are outsourced to a 3PL provider. As a result, logistics companies can provide all-round services effectively, including organization, management, adjustment, etc. and reduce the costs.
Senbang insists on 3PL and puts a lot of resources into training staff and establishing their information systems. In order to maximize their efficiency and profit, they have established nearly 20 branches and offices across China, and have developed a strong agency network covering many important international ports.
Master the market with the help of information
The forecast of the development of the logistics market contributes greatly to the success of Senbang. The sea-rail intermodal transportation system in developed countries is more advanced than that of China, which only began to develop around the turn of the century. Senbang has devoted itself to sea-rail intermodal transportation, and as a pioneer has received much support form the Shenzhen government and Bureau of Communications since 2001. Cooperating with Guangzhou Rail Group since 2004, Senbang established a rail network from Shenzhen to Chengdu, and began acting as the rail wagon operator in Shenzhen. Later, it took control of rail wagon operations all the way to Kunming and Changsha, and became the leader in the sea-rail intermodal transportation in Shenzhen.
In the domestic freight forwarding market, the majority of cargo is shipped under CIF payment terms and the export market is very prosperous. However, Senbang found that the revaluation of the Chinese Yuan has, and will continue to harm the export market, and there will not be enough business in the future for the increasing number of freight forwarding companies. In order to expand the business and avoid the vicious circle of competition in China, Senbang started to develop its overseas department earlier than others. It also utilizes e-business to keep ahead of the competition by making full use of the Internet, such as by regularly updating the company website and by becoming a GCP (Global Credit Pass) member on the JCtrans network. With the help of the creditable platform provide by JCtrans, Senbang has captured more business opportunities from the international market, and continues to keep ahead of the competition.
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