Swiss World Cargo, the air cargo division of Swiss International Air Lines, has organised a promotion campaign on an Israeli site (www.swiss.co.il) that opens this month, reported Port2Port, Israel's trade portal.
Cargo agents will be invited to insert their booking's air waybill numbers in it. Each five waybill numbers will allow a single entry in a special weekly lottery offering a range of smaller prizes and with a grand prize of two air tickets to Europe to be awarded at the end of the season.