When deciding how to best optimize your transportation operations, key drivers such as such as location, urban vs. rural transport and delivery frequency play a major role. If it has been a while since your organization has conducted a transportation analysis, now is the time! Jeff Ashcroft, who initiated the development of the Supply Chain Network Project, states: "This sweet spot relates to the break point in your transportation service area between where you use common carriers and where you operate your own or a third party dedicated fleet. Hitting this sweet spot instead of opting for an all or nothing solution of either all common carriers or all fleet operations can mean significant transportation savings in many cases." Find your sweet spot.