EXPRESS and logistics firm DHL has been honoured with the Excellent Services Brand Award 2006 organised by Hong Kong's Sing Tao Daily.

DHL won the delivery and logistics category for its success in corporate branding and continuous efforts to deliver high-quality product and service offerings. "We are honoured to be presented with the Excellent Services Brand Award in the highly competitive Delivery and Logistics category," said DHL Hong Kong marketing director Alan Wong.

The judging criteria included brand positioning and relevance to market trends, brand reputation and credibility, continuous innovation that meets customer needs, and strategic brand management, a DHL statement said.