CONTINENTAL Airlines has appointed Wyn Li as country director of Hong Kong, Macau and Southern China. He will be responsible for all sales and marketing activities and the overall leadership of that region, the airline said in a statement.

"Mr Li has extensive experience in other airlines and has broad marketing experience in tourism. He is a fine addition to our Hong Kong team," said Continental Airlines vice president for sales and marketing Walter Dias.

Prior to Mr Li's position at Continental Airlines, he was regional marketing manager - Pacific (South) and general manager - sales and marketing Hong Kong for a legacy US carrier.

Before that, he was at Singapore Airlines as manager loyal marketing, managing the airline's frequent flyer programme.

His experience also includes positions at KLM Royal Dutch Airlines.