Con-way Inc. announced today that it is renaming its Con-way Transportation LLC operating company to Con-way Truckload Services Inc.

“This name change better communicates and aligns our truckload asset-based business, Con-way Truckload, with our non-asset truckload brokerage and intermodal marketing company operation, previously called Con-way Full Load,” said John Labrie, president of Con-way Truckload Services in a Con-way news release. “These two businesses will operate under the Con-way Truckload Services brand and reflect the market's desire for both asset-based and non-asset-based truckload services,” he said.

Asset-based Con-way Truckload began operations in January of 2005 providing long haul linehaul service for Con- way Freight's less-than-truckload (LTL) operations in the United States. In the past two years, Con-way has expanded its branded truckload fleet to over 1,200 pieces of equipment and almost 500 company drivers in addition to more than 50 owner operators.

The non-asset-based business started in 2002 and has built a nationwide network of over 5,000 third party truckload carriers in addition to offering intermodal service.

“We are going to market with a single truckload fleet but offering shippers asset and non-asset-based solutions to the tight truckload capacity conditions many have experienced during the past three years,” said Labrie.

According to Labrie, the new focus will also put greater emphasis and resources on the company's regional short haul truckload service started last year to serve the Southeast.