Textile firms mobilized to keep innovating

2008-3-27

Textile companies in Shanghai have sharpened their innovative capabilities to offset the negative business environment and ensure steady growth in the years to come.

Shanghai New Union Textra Import and Export Co is displaying its newly developed range of fabric at the ongoing Canton Fair.

The fabric, made of a new type of high-temperature resistant fiber, can be used for some special purpose clothing such as fire-protection suits and suits for traveling in the forest, according to the company.

Garments made from the new fabric will not shrink, become fragile under high temperature. In spite of its hardiness, the fabric feels very comfortable and soft.

Because of its unique qualities, the fabric has attracted much attention from buyers at the fair.

New Union was among the first batch of companies in China to have cleared ISO quality assessment.

It is also the first garment and fabric company in Shanghai that has received special treatment from Customs authorities for a more efficient export system.

The company has acquired 156 patents for its new precuts.

After steady development over more than two decades, the company management firmly believes that branding is the most important element to ensure the existence and growth of a company amid rising market competition.

Therefore, they attach great importance to research and development, product quality, internal management and good corporation image, according to the company.

Shanghai Sino Textiles Group, a newcomer to Canton Fair, has launched a full line of bacteria-resistant and wet-absorbent products under its own brand.

The company has made improvements in its product line based on domestic raw material and added nano-sized silver ions, which can kill harmful bugs immediately and allows the garment to get dry quickly.

The four sales representatives of the company have been very busy since the opening of the fair, with numerous buyers showing interest in the new products.

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