Product Business Editors/Gardening Writers FLORIDA CITY, Fla.--(BUSINESS WIRE)--March 19, 2007--Driven by health and environmental concerns, more and more home gardeners are seeking earth-friendly alternatives to chemical fertilizers and herbicides to make their gardens grow.
Florida City, Fla.-based World Response Group is riding on this trend as it launches its all-natural biodegradable SmartGrow(TM) gardening product at nearly 60 Wal-Mart(R) stores throughout Tampa and Orlando.
On Wal-Mart store shelves today, SmartGrow helps responsible gardeners conserve water, reduce fertilizer use and eliminate herbicides, all the while growing a healthier plant.
SmartGrow's circular mats are made from 100 percent natural human hair fiber, with no added fertilizers or chemicals. As the mats biodegrade, the natural nitrogen and micronutrients in the hair fiber are released and are made available to the root system, which enhances the plant's ability to absorb nutrients.
SmartGrow mats also retain moisture. In field experiments, the amount of watering required for plants grown with SmartGrow was decreased by up to one-third. Additional benefits include greener leaves, more and longer lasting blooms and increased vegetable yields.
"Professional growers confirm that SmartGrow is an easy, cost-effective way to produce healthier, stronger plants and eliminate the use of chemical herbicides, which ultimately flow into our ground water as contaminants. In fact, the use of SmartGrow precluded the application of 20,000 lbs of herbicide to plants in the state of Florida," said World Response Group CEO Blair Blacker. "Now, we are thrilled that home gardeners in Central Florida will be able to find SmartGrow at their local Wal-Mart."
In addition to selling more than one million mats to professional growers, SmartGrow's benefits have been validated through numerous field tests and University testing.
A by-product from the wig manufacturing industry and hair salons in China that would otherwise end up in landfills, SmartGrow's 100 percent biodegradable human hair fiber mats align well with Wal-Mart's global environmental sustainability program goal to sell products that sustain the world's resources and environment.
To learn more about SmartGrow's benefits and a list of Wal-Mart locations that carry SmartGrow, visit www.SmartGrow.us or call toll-free at 866.489.9755.
About SmartGrow
SmartGrow may be used indoors and outdoors--in hanging baskets, containers and potted plants, bedding plants and in the vegetable garden. Visible results, such as darker green leaves, can be seen in as little as three weeks, and last the entire growing season. Used as a top or bottom application, plants grown with SmartGrow are healthier with more and longer lasting blooms, have darker greener leaves, and require less fertilizing, watering and weeding. SmartGrow mats used in a top application are especially effective in increasing vegetable yields, controlling weeds and deterring deer and other pests.
About World Response Group Inc.
Founded in 2001, World Response Group Inc. seeks, develops and markets innovative and technologically advanced hair fiber products that improve horticulture production. The Florida City, Fla.-based company has a strong management team with proven leadership, entrepreneurial experience and growth management. Its family of products is marketed under the name of SmartGrow. For additional information call 866.489.9755, or visit www.SmartGrow.us.
