The new intra-America shipping company, led by Maersk Line veteran, Craig Mygatt, is dedicated to the North, Central and South America markets as well as the Caribbean. Its smaller vessel sizes means that it can consider smaller ports in North and South America that Maersk Line does not serve.
The new independent unit allows Maersk to offer a restructured solution for the intra-Americas through a regional carrier whose customers generally move smaller volumes serviced by vessels of three sizes at 900 TEU, 1,700 TEU and maximum 2,700 TEU.
According to Mr Mygatt, half of shippers targeted by SeaLand vessels are less than 500 FEU annually so "a different sales and commercial approach" is needed for feeder services for Maersk Line and other global liners centred on Panama.
This year, Maersk Line will begin a transition of its intra-Americas business to SeaLand in phases. Its existing intra-Americas service network will be the foundation for SeaLand's ocean products. The company will be headquartered either in Panama, South Florida or Texas following a decision at the end of March.
Commercial business will be served by eight of its 30-strong fleet, the remaining vessels will be feeder services.