Global fuel testing services firm DNV Petroleum Services (DNVPS) is seeking to offer more value-added services as it is set to undertake major rebranding exercise that will see it have a new name and logo by the middle of this year.

DNVPS, formerly owned by Norwegian classification society DNV, has been owned 100% by IK Investment Partners since 1 November 2013. The fuel testing firm was left out of the merging of DNV and Germanischer Lloyd (GL).

"We are now undertaking a big rebranding exercise. The plan is to launch a new name, new brand and new visual identity publicly around June. Our business and what our customers can expect will be exactly the same," said Eirik Andreassen, ceo of DNVPS.

Andreassen said that the only major change being done is to the organisational structure of the company's regions, combining the previous five regions into three. DNVPS has merged its Middle East/Africa region with its Asia-Pacific region into one, and consolidated its two European regions into one centralised function in Rotterdam. The remaining region is the Americas.

"We will continue to increase our services by offering a wider range of testing and inspection services, because this depth and breadth of service has enabled us to cover a broad spectrum of needs, giving us a competitive edge in the market," Andreassen told Seatrade Global.

He added that the break-off with DNV does not mean an end to their partnerships. In fact the fuel testing and inspection firm and DNV GL are already exploring synergies for potential collaboration.

"Our business continues to grow and we have seen 20-25% annual growth over the last three years on the number of surveying jobs performed globally," Andreassen revealed. "Most of the growth is in Singapore and Europe, while we are also seeing good signs of growth in the Americas and Middle East."
DNV GL completed their merger in September last year, and news of DNVPS being left out was publicly announced shortly after. Henrik Madsen, president and ceo of DNV GL Group, said at the time the new owner of DNVPS will provide the fuel testing firm with "a stronger platform and better focus for delivering on its strategic ambitions."
Andreassen said that the long-term strategy of DNV GL is still to focus on ship classification, verification and advisory services, but not to the extent of fuel testing and inspection services.

Singapore-headquartered DNVPS is currently the market leader within the fuel quality testing with an estimated 50% of the global contracted volume.