SOUTH KOREA's national flag carrier, Korean Air, is sponsoring the six-month world tour of national singer and actor Rain as part of the company's ongoing effort to help outstanding Koreans attain worldwide recognition.

Rain began January 12 with Hong Kong being his first stop, where he was to give three shows over the weekend at the Asia World Expo.

The star arrived in Hong Kong on January 10 on a special promotional aircraft provided by Korean Air that displayed his image wrapped around the aircraft exterior, flight number: KE603.