The main intention of eroFame is to cater to the growing market for erotic lifestyle products for women and couples and to foster acceptance of these products. Demand for erotic lifestyle items is going up all over the world, making this segment a new turnover generator for the retailers. This year at eroFame, trade members can once again take a close look at a wide range of products that cover all the facets of the "erotic lifestyle", from sex toys and lingerie to fashion, consumables, and cosmetics. The organiser, Mediatainment publishing eroFame GmbH, is expecting to welcome up to 3,000 trade visitors and members of the press from all over the world in 2014.
"eroFame has grown over the course of the past five years, just like the acceptance and demand for lifestyle products has grown, especially among female consumers. You just have to take a look at the number of female trade members at eroFame - i.e. traders and retailers. This group will make up close to 50 per cent of the visitors this years," explains Wieland Hofmeister, managing director of Mediatainment Publishing eroFame GmbH, describing the development of eroFame since its premiere five years ago.
"In these past years, a new trend has emerged: More and more trade members who attend eroFame don't run classical erotic shops, but have lingerie stores or boutique-style stores instead, or they focus on cosmetics and wellness, or on home parties, etc. - and that goes for both, the visitors from the brick and mortar trade and the online trade. The exhibiting companies and their products reflect this development. eroFame has had the pleasure of welcoming new international companies every year for the past five years, and they cover the entire spectrum of relevant erotic lifestyle products in our industry," Hofmeister concludes.
Admission to eroFame is free for trade visitors, as are the catering at noon on all three days of the event, the shuttle service that will take visitors from the partner hotels to the fairgrounds, and the big event party on October 09, 2014 .