In an effort to boost the tourism sector, a major factor in stimulating economic growth and employment, Sierra Leone has continued to double efforts in ensuring that the country remains an attractive destination for business conglomerates, tour operators and other touristic purposes. 

The country recently participated in the week long International Trade Fair in Berlin (ITB), the World's leading Travel Trade Show. As a driving force in the travel industry, the trade fair gives important impulses to a continuously growing market. This year's ITB Berlin is reported to have a slight increase on trade visitors and business volume. 

Headed by the Minister of Tourism and Culture, Hon. Peter B. Konteh, the delegation comprised of Sierra Leone National Tourist Board and the private sector. They engaged trade visitors and tour operators who have expressed interest in establishing their business enterprises in Sierra Leone.    

It was disclosed that two among Germany's leading tour operators IKARUS Gmbh and ARR, have started featuring the country in providing relevant travel information that would encourage business partners to go and explore the country's potentials. The German tour operators are providing domestic and international tour services to trade visitors across the globe.

In another development, Minister Konteh was also a guest speaker at the Berlin International Economics Congress, one of the world's leading global conferences that combines the fields of International Economics, nation branding and international relations, with an interdisciplinary and multinational program.  The Congress was organized by the Institute for Cultural Diplomacy (ICD) in Berlin, Germany.

In his presentation titled: 'Global Trends in Creative Economies: Education, Entrepreneurship and Tourism as Drivers of Sustainable Growth,' Mr. Konteh emphasized the need for African countries especially Sierra Leone to harness the potential of the creative economy. He believes that creative industry is an essential tool that could be used to find solutions for economic growth in both developing and least developed countries. It is in this vein that the Minister said developing the creative economy of these countries will create an impact in the fight against poverty, inequalities and will also enhance social cohesion.

"The story of the economies of most developing and least developed countries is generally one of exploitation of minerals and other natural resources. Unfortunately, experience has shown that this has not positively impacted on the livelihood of the local people, nor has it promoted inclusive growth. There is now, however, a general awakening to the need for alternative economic activity, hence the attractiveness of the creative industries which by their very nature is attractive to young people who form the majority of the population in the developing world," the Minister stated.