SPORTS nutrition company Science in Sport has taken a fresh leap forward into international markets after agreeing a distribution deal with cycle components giant Shimano.
SiS, which manufactures all its products in Nelson, Lancashire, has agreed terms with Shimano's European division for the distribution of its products in eight European countries.
This will take the brand into Norway, Sweden, Finland and Poland for the first time, while the deal also covers France, Netherlands, Belgium and Luxembourg.
Shimano distributes to a mix of independent bicycle dealers, sports retail chains and endurance sports retailers in these countries and will be managing all sales, marketing, and customer service responsibilities for SiS in these regions.
Lennard Vis, of Shimano Europe Bike Holdings BV, said: "We are very excited about this partnership, and we are confident this is an important step in realizing our objectives and improving our position in the market. SiS's wide range of science-based nutrition products is a welcome addition to our portfolio, and we are happy to further strengthen our leading role in this way."
Stephen Moon, chief executive of AIM-listed Science in Sport added: "We are delighted to sign this agreement with Shimano, one of the best known names in cycling and a company with unrivalled expertise in European sports retail. The agreement means that the SiS brand will benefit from a single distributor across a substantial part of Europe."
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