SCIENCE in Sport, the sports nutrition company with its manufacturing base in Lancashire, has taken a major step towards boosting its international growth plans.
The AIM-listed firm has signed a long-term contract with a new New Zealand-based company for the distribution of its products throughout the Asia Pacific region.
The new partner is Science in Sport Asia Pacific Limited, which has been created by a group of entrepreneurs with a track record in sport businesses, the food industry and logistics.
SiSAP, which is wholly owned by its founders, is led by Keith Jackson, a veteran of the Australasian food industry and the current chairman of Sportstec, a leading video analysis solution.
It will be the master distributor for SiS products in the Asia Pacific region and it will develop a network of sub-distributors to enter specific markets such as Australia and Hong Kong.
Science in Sport said the Asia Pacific region represents a significant opportunity as it is estimated that the region represents 24% of the US$30.5bn global market for sports nutrition products.
Samantha Warriner, the Olympic triathlete who represents New Zealand, has already been appointed by SiSAP as the company’s first brand ambassador in the Asia Pacific region.
SiSAP has opened a warehouse and distribution centre in Auckland, which will serve as a central distribution hub for the Asia Pacific region. The first shipment of products will be sent out imminently from the SiS manufacturing plant in Lancashire.
Stephen Moon, chief executive of Science in Sport said: "International expansion is an important part of our growth strategy so we are excited to have established a master distribution agreement for the Asia Pacific region.
"We are particularly excited by the calibre of the team that will work with us to build sales in the region. Their backgrounds in sports, food and logistics industries will be invaluable in the delivery of SiS sales in the region."
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