An image of the husband and wife who founded the company in 1964 has been painted on the back of the tractor unit along with a picture of the Bedford TK the company started out with (pictured below).
The livery also features images from the 1957 film Hell Drivers, which the haulage firm was light-heartedly compared to in its early days.
The new addition boosts the operator's fleet to 34 trucks. It was supplied by Hartshorne Motor Group in Birmingham, which it began working with 15 years ago.
The company is now run by the children of founders Dave and Virginia Ricketts, who are still involved in the business.
Fleet controller Tony Ricketts said :"We're still going strong thanks to the foundations they built and we seem to do well because our customers like our name and our personality.
"There are not many people who survive for 50 years in the haulage trade because it's very hard out there, so we wanted to do something special to say thank you to mum and dad."
The company showcased the tractor unit, which was painted by Bristol-based Matt Paint, at an open day held at Birmingham City's St Andrews football ground