 In recent years the Chinese freight forwarding industry has been growing at a fast rate due to new policies introduced by the government. The freight forwarding industry in Tianjin, a coastal city with the largest artificial harbor in China, contributes a lot to the development of international trade. Trans-world International Freight Forwarding Co., Ltd is one of the most influential freight forwarding companies in Tianjin, which has a firm belief in "Honesty is the foundation; providing effective services is the key to success". In the interview, Mrs. Jin Ying, CEO of Trans-world International Freight Forwarding Co., Ltd, introduced her company and the logistics industry in Tianjin.
Freight forwarding companies are affected deeply by the environment around them. It can provide them with many opportunities, assist in the growth of their networks and produce more specialized service providers. But on the other hand, it can also present them with challenges, such as the increased transparency of the market, which is leading to fierce competition between companies. As a professional international transportation company, Trans-world has developed a good company culture and operational management structure, in order to establish its brand and provide effective door-to-door services for its customers. Mrs. Jin also revealed that she has always opposed the cutthroat competition in the industry, which continues to cause many difficulties for freight forwarding companies.
In the logistics industry of today, the market in Tianjin has its own advantages and disadvantages. Tianjin is a costal city on the Bohai Sea, and is only a 2-hour bus journey from Beijing. This has contributed to its importance in both politics and the economy. The government in Tianjin strongly encourages foreign trade, and this has been to the great benefit of local freight forwarding companies. However, the logistics industry in Tianjin is still in its development phase, and the competition is really fierce. In addition the rules and regulations relating to the logistics field are insufficient to keep it running smoothly, and Mrs. Jin hopes that the government can act quickly to resolve this situation.
Mrs. Jin also said that the 2008 Olympic games in Beijing will provide a valuable opportunity for the logistics industry in Tianjin and throughout China. During the Olympics, lots of equipment, supplies and commodities will need transporting to Beijing, which will require high quality services and development of the current logistics industry. This is a great opportunity and challenge for freight forwarding companies in Beijing, Tianjin and other cities within China. Trans-world has to seize this opportunity and develop itself in the process.
At the end of the interview, Mrs. Jin said that the recent development of the Binhai New District gave her the enthusiasm to start her own business, and that Tianjin has already given Trans-world many opportunities, and. Although the logistics industry in Tianjin is still in a process of development, Trans-world will remain a trustworthy freight forwarding company offering professional services
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