Cafe Coffee Day, India's largest retail coffee shop chain, plans to open 19 more outlets across Pakistan in the next 12 months after the success of its first venture in Karachi, Indo-Asian News Service reported Sunday.
The cafe chain will open the second outlet in Karachi next week and plan to open 18 more shops in Islamabad, Lahore, Peshawar and other cities later this year, said Naresh Malhotra, director of the Cafe Coffee Day.
"Buoyed by the overwhelming response to our first outlet, we have decided to open the second one in the same locality to create a cluster for greater visibility, brand promotion and increasing market share," he said.
With an investment of about 5 million rupees (111,000 U.S. dollars) in each outlet, the company plans to make a total investment of 90 million rupees (2 million U.S. dollars) in Pakistan.