"With this new incentive programme, Hartsfield-Jackson will be better positioned to attract additional passenger and cargo carriers to Atlanta," says Hartsfield-Jackson interim general manager, Miguel Southwell. "We are continually looking at ways to grow new routes and expand our cargo capacity, and this will certainly boost our global competitiveness."The purpose of the programme is to stimulate air services, particularly along routes that link Atlanta to cities located in countries that have some of the world's fastest-growing economies and air cargo traffic.The programme will begin by August and will waive landing fees for one year for airlines starting new international routes not already served from Atlanta. It will also provide cargo carriers with the opportunity to qualify for a waiver of aircraft parking fees at the Airport's cargo areas.Additional waivers and incentives, such as a two-year waiver of landing fees, will be offered to carriers starting services to, Brazil, Russia, India, China or South Africa. Carriers starting services to Africa, Eastern Europe or South East Asia will also receive extra consideration. Total fee waivers and promotional funds will be capped at $2 million a year on a first-come, first-served basis.