British Airways has signed a deal with insurance company Mondial Assistance to offer customers the company's cover during its online booking process. The deal means passengers booking tickets on ba.com will be offered an 'opt-in' step as they purchase tickets.
BA's bid to boost its ancillary revenue comes at a time when rocketing fuel prices are straining the industry. The three-year deal will operate in 18 different markets and will be a first in Bulgaria, Romania and Cyprus where services like Mondial's do not exist.
BA contracts manager Keith Vipan said: 'Through this partnership, we will be able to enhance the British Airways passenger experience and in addition, open up a new revenue stream revenue for the airline.'
Steve Hook, director of corporate and travel for Mondial Assistance in the UK, said: 'Providing travel insurance, including trip cancellation, lost luggage and overseas medical assistance is essential for an airline. Through our online platform, British Airways is now able to offer a complete solution.'
Handy for passengers travelling through Terminal 5. Shame it wasn't launched before March 27. |
