ARAMEX unveiled a new corporate image that is designed to catch up to the rapid growth of the company from a regional transportation solutions provider, into a major player in the global logistics marketplace.
"Rejuvenating the brand at this time was the logical thing for us to do. We have evolved as a company and are in a much different place than we were a decade ago - we needed a new brand position to articulate that," said Fadi Ghandour, founder and chief executive officer of Aramex.
"Our new identity is closer to how we see ourselves and truly represents Aramex - an energetic, flexible and progressive company."
To complement the brand's evolution, the company has adopted a new slogan - 'delivery unlimited' - a tagline which, with its longevity and ambition, seeks to match the company's vision.
"Aramex will always go the extra mile to deliver - not only to our customers, but to our people, to our stakeholders, and to our communities. There is really no limit to our potential," said Ghandour.
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